NEWS: OUR VISUAL IDENTITY IS EVOLVING

Since its creation in 1996, GONG has constantly evolved while maintaining its values. We have grown year after year to affirm what defines our existence: the intense sharing of our passion with as many people as possible.

 

Every board, every wing, every foil, every piece of equipment, every innovation, every word of advice is infused with this passion, this strength, the DNA that defines us.

In 2024, GONG’s offering is crystal clear: incredible emotions!

Performance, innovation, direct relationship, the waterman spirit – everything to make you experience exceptional moments.

Today, our visual identity is evolving to make room for these emotions.

   

In the beginning, there was emotion.

In the early ’90s, we already had one thing on our minds: being in the water every day! But where we were, conditions were very changeable. And the necessary equipment was expensive and not always suitable. That’s where the need to create our own gear originated.

 

And that’s where GONG was born.

Feasting on the water every day, regardless of the sport, is our waterman spirit. Surf, Windsurf, SUP, Bodysurf, Paddleboard, Skim, Body, Diving, Kite, Sailing, Longboard, Foil… everything complements each other, ensuring optimal enjoyment, vibe, and adrenaline.

Our vision is unique.

It is through creativity, innovation, and audacity that we make our dreams possible.

The idea is that, regardless of conditions, budgets, or skill levels, we find the solution by creating it ourselves.

Our mission is to share.

Share what we create. Share what we know. Share a way of life. And above all, share with everyone. Thanks to our direct to consumer relationship, we make high-end products accessible to all, while providing access to personalized advice and impeccable service. The result: everyone has fun.

Today, we simply affirm even more strongly who we are.

Enthusiasts who live without any compromise: LIVE FOR IT. Whether you have 2% or 100% of the passion that drives us, it doesn’t matter. Because at GONG, whether you’re a beginner or an expert, you have with you a Team, a Staff, an R&D, a know-how… that does one thing: LIVE FOR IT. It is the very essence of what makes us live that we share with you!

 

Everything must change so that nothing changes.

Even though we present ourselves more refined to you, all the elements that contributed to your desire to join us remain unchanged. This is evident in the evolutions throughout GONG’s history. What we were yesterday. What we have become today. What we will be tomorrow.    

We want to express our sincere gratitude to you.

To those who have been by our side for so many years, and to those who join us to share these common values. We are proud to present to you this new logo, this visual identity, and this evolving slogan to bring us together even more.